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Greater Sydney Women's Safety Charter

Greater Sydney Women’s Safety Charter

We are delighted to have signed on as a participant to the Greater Sydney Women’s Safety Charter. The Charter has been collaboratively designed to influence policy and practice to enable women and girls to feel safer in our city.

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social media

How often do I need to post?

As a marketing specialist, small and micro business owners often say to me: “I haven’t posted to social media for a while” or “I’m not good at posting to social media”. That’s understandable. You have various jobs to do – especially if it’s only you or a few staff and you may have no marketing experience. Even with the best marketing planning, someone has to action those marketing plans and with limited resource you get busy, overwhelmed, stressed, forget to schedule or create (if you are your own designer and copywriter too). Taking time out to do social media is tricky.

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marketing roller coaster

The One Way to Get your Marketing Right

Plunging. 115km per hour down an eighty nine degree vertical drop, marketing, strategy and planning are far from my mind. Trapped in the hurtling train, I am being pushed, spun and twisted along the contorted, steel rollercoaster track. My head forced to the left, forced to the right, then pushed back against the seat.

Had I not previously watched hundreds of people queuing, riding and safely climbing out of the rollercoaster train, I certainly would have thought I was spiralling, uncontrollably to my doom.

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