Our Story starts with Small Business Owner, Sarah, Struggling with her marketing leads...
Once upon a time, in a busy town, there was a marketing consultant named Alex. Armed with a deep understanding of the marketing landscape, Alex had seen countless businesses fall prey to the allure of false promises and misguided marketing tactics.
One day, Alex received a call from a hopeful small business owner named Sarah. She was determined to take her business to new heights and was desperate for more marketing leads. Keen to help, Alex agreed to meet with Sarah to discuss her marketing goals.
“I can get you a stack of leads,” Alex proclaimed confidently when they met.
But then, with a mischievous grin, Alex quickly added, “Did I say leads? I meant weeds.”
Puzzled, Sarah asked. “What do you mean by ‘weeds,’ Alex?”
I can get you a stack of Marketing leads!
Alex explained, “Sarah if you invest your marketing budget into the wrong type of marketing, you’ll end up generating the wrong type of leads. It’s like tending to a garden. You wouldn’t want your garden overrun by unwanted weeds, would you? The same goes for your leads. If they’re not carefully nurtured and cultivated, they can become a hindrance. These leads never turn into a sale and never meet your goals. You have weeds rather than the flowers you want in your garden.”
Sarah nodded, aware of other businesses wasting time and resources with the wrong type of leads.
“But how do I know which marketing channels to choose?”
Alex leaned back in her chair and replied, “There are over 150 different types of marketing channels available. It’s a jungle out there. Now, imagine if one single channel could magically solve all your problems. If that were the case, there wouldn’t be 150+ other marketing channels vying for your attention, would there?”
Sarah nodded in agreement, realising the fallacy of relying on a single channel to deliver all her marketing needs. Knowing what worked for one business might not work for another.
“I don’t want to wander aimlessly through the jungle of marketing channels,” Sarah confessed. “I want to find the path that leads to success for my business.”
“Sarah, we’ll navigate through this jungle of options together and find the right marketing strategy for you. We’ll analyse your business, your target audience, assess the opportunities and ultimately select the channels that align with your unique business goals.”
As they delved into Sarah’s business, Alex painted a picture of the marketing landscape. They discussed social media, content creation, digital marketing as well as more traditional marketing. Through this journey, Sarah understood that by nurturing the right kind of leads and marketing tactics, she could unlock the true potential of her business.
Armed with this knowledge, Sarah ventured forth, ready to conquer the marketing jungle. With Alex as her guide, she felt confident that she could avoid the weeds and cultivate a flourishing garden of leads.
Avoid the weeds and Cultivate a FLourishing Garden of Leads
“I don’t want to wander aimlessly through the jungle of marketing channels,” Sarah confessed. “I want to find the path that leads to success for my business.”
“Sarah, we’ll navigate through this jungle of options together and find the right marketing strategy for you. We’ll analyse your business, your target audience, assess the opportunities and ultimately select the channels that align with your unique business goals.”
As they delved into Sarah’s business, Alex painted a picture of the marketing landscape. They discussed social media, content creation, digital marketing as well as more traditional marketing. Through this journey, Sarah understood that by nurturing the right kind of leads and marketing tactics, she could unlock the true potential of her business.
Armed with this knowledge, Sarah ventured forth, ready to conquer the marketing jungle. With Alex as her guide, she felt confident that she could avoid the weeds and cultivate a flourishing garden of leads.
About Leanne Di Fazio
Leanne has over 25 years marketing experience in large corporates and small business in Australia and the United Kingdom. She is passionate about helping small business grow and thrive. Leanne is the founder of Look Deeper Marketing specialising in marketing, strategy and planning for small business. Look Deeper Marketing bring affordable marketing consultancy to small business in Sydney and surrounding areas, with packaged options so you know exactly what to expect. Leanne offers affordable packages for Marketing strategy, social media as well as SWOT and Competitor Analysis. Look Deeper Marketing can help you take a deeper look at your marketing.
