A marketing plan shows the tactical, individual campaigns that you do to achieve your marketing strategy and your business goals. A marketing plan forms PART of the marketing strategy. A marketing plan focuses on The When?
A marketing plan is the detail. The detail can vary, but typically you will include these seven key areas into your marketing plan:
1. The type of marketing to be used. 2. The Target Audience. 3. The goals or aim of the campaign/s. 4. The Key Message to be communicated. 5. Budget. 6. Measurement – Key Performance Indicators and results. 7. Timing – When the campaigns will be carried out
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